This Privacy Policy explains how 777sb collects, uses, stores, shares, and protects the personal information of every player who registers an account or uses any service available on the 777sb platform at 777sb.org. We understand that your personal data is important to you, and we treat it accordingly — with care, transparency, and accountability mandated by our international gaming license.
Before getting into the full legal text, here is a plain-language summary of the six core commitments 777sb makes to every player regarding their personal data.
777sb collects the minimum personal data required to operate your account, verify your identity, process your PKR deposits and withdrawals, and comply with our licensing obligations. Nothing more.
We use SSL/TLS encryption for all data in transit, access controls for data at rest, and internal policies that restrict who within 777sb can access your personal information and under what circumstances.
777sb does not sell your data. We share it only with licensed payment processors (JazzCash, EasyPaisa, banks), regulatory bodies as required, and service providers under strict confidentiality agreements.
You have the right to request access to, correction of, or deletion of your personal data held by 777sb, subject to legal and licensing retention obligations. Submit requests via our support team.
Promotional communications from 777sb are optional. You may withdraw your marketing consent at any time through your account settings or by contacting 777sb support, effective immediately upon request.
777sb retains your personal data only as long as necessary for the purposes it was collected, or as required by our gaming license and applicable law. Data is securely deleted or anonymised once retention periods expire.
1.1 This Privacy Policy ("Policy") is issued by 777sb ("the Company," "we," "us," "our") and applies to all personal data processed in connection with the 777sb platform, accessible at 777sb.org, including all associated gaming services, sports betting markets, live casino facilities, account management functions, and customer support channels.
1.2 This Policy applies to all persons who visit, register with, or use the 777sb platform ("you," "your," "Player"), including registered account holders, visitors who have not yet registered, and former account holders whose data 777sb retains in accordance with legal and licensing obligations.
1.3 777sb is committed to processing personal data in a transparent, lawful, and fair manner. This Policy is written in plain English and is intended to give you a clear understanding of how your information is handled — not to obscure our practices behind impenetrable legal language.
1.4 By registering a 777sb account or continuing to use the 777sb platform after this Policy has been made available to you, you acknowledge that you have read and understood its contents. Where 777sb's legal basis for processing your data is your consent, you may withdraw that consent at any time in the manner described in Section 10 of this Policy.
1.5 This Policy should be read alongside the 777sb Terms and Conditions, which govern the overall contractual relationship between you and 777sb, and the 777sb Responsible Gaming Policy, which addresses responsible gaming data and self-exclusion procedures in more detail.
2.1 777sb collects the following categories of personal data in connection with your use of our platform:
| Data Category | Specific Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, passport number, gender | Registration & KYC verification |
| Contact Data | Pakistani mobile number (+92), email address, residential address | Registration |
| Financial Data | JazzCash / EasyPaisa account reference, bank account details, transaction amounts in PKR, deposit and withdrawal history | Payments & KYC |
| Gaming Data | Bet history, game session records, win/loss records, active bonuses, wagering progress | Platform use |
| Technical Data | IP address, device type, operating system, browser type, session timestamps, geolocation data | Every session |
| Communication Data | Live chat transcripts, email correspondence, support ticket content | Support interactions |
| Compliance Data | KYC document images (CNIC, passport, utility bills), source of funds statements | Verification & AML |
| Marketing Preferences | Opt-in / opt-out status for email and SMS promotions, bonus preference history | Registration & ongoing |
2.2 777sb does not collect special category personal data (such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data) unless specifically required for regulatory compliance purposes and only where we have a lawful basis to do so.
2.3 Where you choose not to provide personal data that 777sb requires to operate your account — such as identity verification documents — we may be unable to process withdrawals, accept certain deposits, or continue to provide services to your account. 777sb will inform you in advance where providing specific data is mandatory versus optional.
3.1 777sb collects personal data through the following channels:
4.1 777sb processes your personal data on the following legal bases, depending on the specific purpose of the processing activity:
Contractual Necessity
Processing required to perform our contract with you — including operating your 777sb account, processing PKR deposits and withdrawals, crediting bonuses, maintaining your gaming history, and providing customer support. Without this processing, 777sb cannot deliver its services to you.
Legal and Regulatory Obligation
Processing required for 777sb to comply with its international gaming license obligations — including Know Your Customer ("KYC") identity verification, anti-money laundering ("AML") screening, responsible gaming monitoring, age verification, and regulatory reporting. This processing is mandatory and cannot be restricted or deleted while your account remains active or during applicable retention periods.
Legitimate Interests
Processing activities where 777sb has a legitimate business interest that is not overridden by your rights — including fraud detection and prevention, platform security monitoring, improving our services based on usage analytics, and maintaining the integrity of our sports betting and casino operations. 777sb conducts balancing assessments to ensure our legitimate interests do not unjustifiably override your privacy rights.
Consent
Processing activities where you have given specific, informed, and freely withdrawn consent — primarily the sending of promotional and marketing communications. Where consent is the legal basis, you may withdraw it at any time without affecting the lawfulness of processing that occurred before withdrawal.
5.1 777sb does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. Data sharing is limited to the following categories of recipients and circumstances:
5.2 All third-party data processors engaged by 777sb are contractually required to implement appropriate technical and organisational security measures and to process your data only in accordance with 777sb's documented instructions.
6.1 777sb uses cookies and similar tracking technologies on the 777sb.org platform. A cookie is a small text file placed on your device when you visit a website. Cookies do not contain executable code and cannot install software on your device.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Maintain your login session, remember your language preference, enable secure PKR transactions, prevent cross-site request forgery | No — platform will not function correctly |
| Functional | Remember your game lobby preferences, recently played games, display settings, and deposit method selection | Yes — affects convenience features only |
| Analytics | Aggregate, anonymised data on how players navigate the platform — used to improve user experience. No personal gaming data is shared with analytics providers. | Yes — via browser settings |
| Security / Fraud | Detect unusual login behaviour, identify bot activity, flag potential account compromise attempts | No — required for platform security |
6.2 You may manage cookie preferences through your browser settings. Note that disabling strictly necessary or security cookies will impair your ability to use the 777sb platform. 777sb does not use third-party advertising cookies or social media tracking pixels.
7.1 777sb implements a layered security architecture to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security measures include:
7.2 In the event of a data security breach that is likely to result in a high risk to your rights and freedoms, 777sb will notify affected individuals without undue delay and take all reasonable steps to mitigate the impact of the breach.
8.1 777sb retains your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by our international gaming license and applicable law. The following general retention principles apply:
8.2 Once applicable retention periods expire, 777sb will securely delete or irreversibly anonymise your personal data in accordance with our internal data lifecycle management procedures.
9.1 Depending on your circumstances, you may hold the following rights in relation to the personal data 777sb processes about you. 777sb will respond to all valid rights requests within a reasonable timeframe and in accordance with applicable law.
You may request a copy of the personal data 777sb holds about you, along with information about how it is used and with whom it is shared.
You may request correction of any inaccurate or incomplete personal data held in your 777sb account — for example, a name spelling error or outdated address.
You may request deletion of your personal data where it is no longer necessary for the purposes collected, subject to overriding legal retention requirements under our gaming license.
You may request that 777sb restricts the processing of your data in specific circumstances — for example, while a data accuracy dispute is being resolved.
Where processing is based on your consent or a contract with you, you may request your data in a commonly used, machine-readable format for transfer to another provider.
You may object to processing based on legitimate interests. 777sb will cease such processing unless compelling legitimate grounds override your objection or the processing is required for legal claims.
9.2 To exercise any of the above rights, please contact 777sb via the support channels described in Section 14. 777sb may need to verify your identity before processing a rights request to prevent unauthorised access to another person's data. We will not charge a fee for reasonable rights requests.
9.3 Please note that some rights requests may be limited or refused where granting them would prevent 777sb from fulfilling its mandatory obligations under our international gaming license — particularly obligations relating to KYC, AML, and responsible gaming data retention.
10.1 With your consent, 777sb may send you promotional communications including information about new games on the platform, bonus offers, PSL cricket betting promotions, slot free spin campaigns, and deposit match offers. These communications may be delivered via SMS to your registered Pakistani mobile number or via email.
10.2 You may withdraw your consent to receive marketing communications at any time by:
10.3 Withdrawal of marketing consent does not affect 777sb's ability to send you transactional and operational communications that are necessary for the operation of your account — such as deposit confirmations, withdrawal notifications, account security alerts, and compliance-related communications.
10.4 777sb will not send promotional communications to any Player who is subject to an active self-exclusion order on their account. If you receive marketing communications from 777sb while self-excluded, please contact our support team immediately so the matter can be investigated and corrected without delay.
11.1 The 777sb platform may contain references to third-party payment providers — including JazzCash and EasyPaisa — whose services are accessed independently of the 777sb platform. When you use these payment services, you are subject to their own privacy policies and data handling practices. 777sb is not responsible for the privacy practices of any third-party service provider.
11.2 777sb does not embed third-party social media buttons, advertising networks, or external tracking pixels on the 777sb platform. Our commitment is to keep the platform environment clean of unnecessary external data collection that is not related to delivering our gaming and sports betting services to you.
11.3 In the event that 777sb integrates new third-party services that involve processing of player personal data, this Policy will be updated accordingly and players will be notified in advance of the change taking effect.
12.1 777sb implements age verification as a mandatory step during account registration. Age verification documentation — including government-issued photographic ID such as a National Identity Card or passport — is required before full account access is granted. This process is designed to prevent underage individuals from accessing the platform and their personal data from being collected by 777sb.
12.2 If you are a parent or guardian and believe that a person under 21 has registered a 777sb account without authorisation, please contact 777sb support immediately at the contact details provided in Section 14. We will investigate and take appropriate action, including account closure and data deletion, as quickly as possible.
12.3 777sb supports parental control tools and internet filtering software that can be used to restrict access to online gaming platforms at a household or device level. 777sb recommends that parents and guardians of minors implement such controls on shared devices.
13.1 777sb reserves the right to update or amend this Privacy Policy at any time. Changes may be necessary to reflect updates to our platform features, changes in applicable law, regulatory requirements, or modifications to the data processing activities described above.
13.2 Where changes are material — meaning they substantially affect how we collect, use, or share your personal data — 777sb will provide advance notice to all registered players via their registered email address or via an in-platform notification, at least fourteen (14) days before the revised Policy takes effect.
13.3 The current version of this Privacy Policy, including the effective date, is always published on this page at 777sb.org/privacy-policy. The effective date shown in the document header indicates when the current version entered into force. We encourage you to review this Policy periodically.
13.4 Your continued use of the 777sb platform after a revised Privacy Policy takes effect constitutes your acknowledgement of the updated terms. Where the revision requires fresh consent from you — for example, if we propose a new use of your data not covered by this Policy — we will request that consent separately and will not proceed without it.
14.1 For all questions, concerns, or requests relating to this Privacy Policy or the personal data that 777sb holds about you, please contact us using the details below. We aim to acknowledge all privacy-related enquiries within 48 hours and provide a substantive response within 30 days of receipt.
14.2 For formal data rights requests (access, rectification, erasure, etc.), please include in your communication: your full name, your registered 777sb email address or mobile number, a clear description of the request you are making, and any relevant account or transaction reference numbers that would help us locate the relevant data efficiently.
14.3 If you are not satisfied with 777sb's response to a privacy-related complaint, you may escalate the matter to the relevant supervisory authority designated under our gaming license jurisdiction, or to any other competent data protection authority that has jurisdiction over your specific circumstances.
Our 777sb support team handles all data rights requests and privacy queries — 24/7 via live chat, or by email at [email protected]. Your data, your rights.